Bussiness Ideas

The current GTM process is inefficient from start to finish. Planning is ad hoc, with attractive segments often overlooked due to an unstructured approach lacking objective data and comprehensive analysis. Execution is fragmented, as Marketing and Sales teams work in silos, relying on familiar yet limited demand generation channels and often using disconnected, suboptimal tools. Monitoring is based on manually compiled data, offering limited real-time insights and slow decision-making. This fragmented approach results in inefficiencies, missed opportunities, and suboptimal outcomes. Xscale introduces a Better Way to Plan, Execute, and Monitor GTM Planning: • Goal Definition: Measurable goals are clearly defined. • Segmentation: Customers are grouped by attributes, and non-addressable segments are removed. • Competitor Analysis: The AI-powered engine identifies competitors and creates a Customer Value Map, highlighting areas for improvement. • Pricing Strategy: Tailored pricing for each segment, with projected acquisition potential and full P&L simulations. • Demand Generation Plan: Detailed channel recommendations, tactics, and ROI projections are outlined. Execution: The platform integrates DG tools, ensuring seamless data flow and multi-channel orchestration for efficient execution. Real-Time Monitoring: The platform tracks performance in real-time, enabling faster identification of issues and adjustments, enhancing agility, and aligning with business goals for a more efficient GTM cycle.

Startup Teams

• 1 Neeraj Saxena (Director)
• 2 Sonal Saxena (Director)

Incubation Details

• Incubator Name
  Sharda Launchpad Federation
• Incubator Host Institution
  Sharda University
• Incubator Address
  Block 2, Sharda University, Plot no 32-34, Knowledge Park 3, Greater Noida
• State
  Uttar Pradesh
• City
  Gautam Buddha Nagar