Bussiness Ideas

In India more than 75% of the urban population does not have enough protein & fibre rich food through their regular diet. The protein supplement brands target mostly gym goers which is not significant in numbers, rest of the population either don’t have enough options available or lack in time to cook due to their busy schedule. Solution to this problem lies in introducing new products in Ready to Cook & Ready to Eat Snacks categories which are high in protein & fibre, are made from clean ingredients & is convenient to prepare at home. Our startup MIXINGO FARM caters to solve the problem by introducing Protein-rich,High in dietary fibre & made from zero preservatives or any artificial colors or flavors. All the products are made from millets whcih pack additional nutritives and is low on blood sugars spikes. Ready to Cook and Ready to Eat - Snacks in packed healthy food market is a USD 3+ billion market in India. We are launching our products via our website & Amazon to reach out to our consumer directly(D2C). Our competitive defense is a tag line which is prominently displayed on the front of every pack - 'Ingredients list belongs on front side when there's nothing to hide' which builds consumers trust in our brand!