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Marsallime is an Indian ingredient focused eco-conscious, sustainable bodycare brand which is created to bring calm to the user through innovative and soothing personal care items keeping the potency of our native ingredients forward. We use ingredients like hibiscus, Vetiver, coconut oil in our formulations which are sold in glass and cork packaging with cardboard packaging. We sell through our website and amazon and are in the process of listing our products on Blinkit. Prior to scaling digitally, we did our Product Market Fit exercise by selling at 35 exhibitions in 12 different cities in North India. This on ground selling taught us a great deal about consumer insights, brand building, and brand recall activation. Since launching our website in May 2024, we have grown by 25-30% month on month, with limited ad spends and limited SKUSs and inventory. In 2025, we are in the process of launching 4 SKUs, one by one, which will increase our AOV and help us cater to more audiences as well as export. We are a team of 7 and we are eager to grow exponentially this year. Along with Blinkit we are working through certifications so we can start our export journey which will be in a direct to consumer fashion and not through a retailer.

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Entity Type
Limited Liability Partnership
Sectors
Biotechnology
Startup Stage
Scaling

Startup Teams

  • 1 Niharika Talwar (Founder)
  • 2 Ajay Talwar (Partner)

Incubation Details

  • Incubator Name
    Bundelkhand Innovation and Incubation Center Foundation (BIICF)¬_BIET Jhansi
  • Incubator Host Institution
    BUNDELKHAND INSTITUTE OF ENGINEERING AND TECHNOLOGY
  • Incubator Address
    BUNDELKHAND INSTITUTE OF ENGINEERING AND TECHNOLOGY (BIET), KANPUR ROAD, JHANSI-284128
  • State
    Uttar Pradesh
  • City
    Jhansi

Approved Incentive

Not Available

Year of Establishment2023

Location

State
Uttar Pradesh
Disctrict
Jhansi
Address
798 Sundar Vihar Civil Lines
Pincode
284001