Bussiness Ideas
Our mission is to revive the ancient art of Indian perfume making, support the artisans and take Indian fragrances to the world.
Reviving an ancient Indian perfumery
All our fragrances are handcrafted using the millennia old Deg-bhapka technique of slow distillation. The technique results in pure, natural and alcohol-free fragrances that can be used as perfumes and fragrances for candles, diffusers, soaps etc. Popular for centuries, natural fragrances struggled for their place among Indian consumers after the liberalisation of the economy in the 90s. As cheaper, alcohol-based perfumes from marketing-heavy brands became available, natural perfumes or attar lost out. The natural fragrances industry that supports most of Kannauj has seen a steady decline in the decades since. With ???? | Boond, we want to revive the ancient art of Indian perfume making.
Supporting artisans and local communities
We are an artisan-led brand. Each element of a Boond box has been thoughtfully crafted by artisans. Skilled perfumery artisans craft the perfume by growing and sourcing the right ingredients and overseeing each aspect of the slow distillation process. Our packaging too is handmade from recycled paper and screen printed by artisans. Each perfume box includes a locally stitched pouch and a note and a poem handwritten by local school teachers for additional income.
Ensuring sustainability
We are conscious of our responsibility towards the environment. Our raw materials are locally sourced. Our production is free of chemical waste. Our packaging is completely plastic-free and made from handmade paper crafted by recycled cotton scraps. A large part of our team is fully remote.
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