Bussiness Ideas
The global handicrafts market size reached US$ 752.2 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 1,296.6 Billion by 2028, exhibiting a growth rate (CAGR) of 9.1% during 2023-2028.The Indian handicrafts market size reached US$ 3,968.0 Million in 2022 in India alone. Looking forward, IMARC Group expects the market to reach US$ 6,218.4 Million by 2028, exhibiting a growth rate (CAGR) of 7.7% during 2023-2028. India is one of the largest handicrafts exporting country. During 2021-22, the total exports of Indian handicrafts were valued at US$ 4.35 billion, a 25.7% increase from the previous year. Utilize various online marketing strategies like SEO, content marketing, influencer collaboration, and targeted advertisements on social media platforms to enhance your brand's visibility, both locally and internationally, Design a user-friendly and secure online platform that offers features like customized recommendations, virtual product previews, easy navigation, multiple payment options, and an efficient checkout process, Open offline stores or pop-up shops. in key locations to give customers a hands-on experience with the products. Omni-channel marketing increases brand awareness and customer loyalty. To make quality products, work with artisans and business professionals. This will increase consumer confidence and support a unified brand image.
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