Bussiness Ideas

Business Model - Khetose is a unique model in the sense of ordering farm products directly from farmers, without using any middle layer such as APMC markets, warehousing, sorting or packing stations, dark stores etc. This helps farmers to increase their profitability and consumers to consume chemical free (organic) farm products at an affordable price. Different Processes - Traditionally, the farm products get aggregated at the village / mandi level, then sent to city mandis and then further distributed to consumers using retail channels. The products get loaded-unloaded, packed-unpacked and sorted multiple times to add to the cost, this results in less revenue to farmers. Khetose bypasses these processes by providing a unique ‘community buying’ model and technology to consumers. Using ‘mobile first’ technology, Khetose manages collecting orders, transports and last mile deliveries without any wait time between harvest to delivery in the supply chain. Transparent model - At any given moment (before and after the order), consumers can track the farm product, which farm it is coming from, the certification status of the farm, farmer and farm product photos, and estimated delivery time. The important information is stored on an immutable storage (blockchain). Khetose also provides the option to arrange farm visits upon request of the buyer. Wealth for Farmers - Traditionally, all the value addition in the farm to consumer supply chain was added by the middlemen, giving very less revenue to farmers. In Khetose’s model, trained farmers do sorting, packing, handling some part of logistics, and deciding their own prices, hence keeping the maximum money of the supply chain with them, resulting in increased profitability. This also promotes laborers from the rural area to earn more at the rural area, without depending on migration. Impact - This model promotes organic / natural farming, which is good for the human kind, environment and soil fertility. More work at the farm level means large scale impact on the rural bottom of the pyramid. Consumers get quality food at affordable prices. Lean supply chain means less carbon footprint. Most value added at the farm level, means more earning + profit for the farmers.