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Business Concept – Treelogical Date Palm Jaggery Treelogical Date Palm Jaggery is built on the foundation of authenticity, purity, and traditional procurement methods, offering a nutrient-rich, preservative-free alternative to refined sugar. Sourced using age-old techniques, our jaggery retains its natural minerals, antioxidants, and health benefits, ensuring a wholesome and chemical-free sweetening option for modern consumers. We have successfully launched our 250g packs, catering to health-conscious consumers through online and retail sales, gaining strong traction in the market. Now, we are expanding with sachet packaging, strategically targeting bulk buyers, corporate clients, cafés, restaurants, and government tenders. This move enhances accessibility, convenience, and affordability, making it ideal for institutional use, on-the-go consumption, and large-scale distribution. Our sachets will help businesses incorporate healthier sugar alternatives into their offerings while maintaining premium quality and authenticity. With rising awareness of natural and unprocessed foods, Treelogical is well-positioned to tap into the booming health and wellness market, driving adoption through strategic B2B partnerships and direct-to-consumer sales channels. With a strong digital presence, performance marketing, and reinvestment-driven growth model, we aim to scale rapidly, expand distribution, and establish Treelogical as a leading natural sweetener brand in India and beyond. Our vision is to make pure, traditionally crafted jaggery a household staple, enabling individuals and businesses to make healthier choices without compromising on taste or quality.

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Entity Type
Limited Liability Partnership
Sectors
Food Processing
Startup Stage
Early Traction

Startup Teams

  • 1 RUCHI SACHDEVA (Founder)
  • 2 Ayush Gupta (Founder)

Incubation Details

  • Incubator Name
    Start-up Incubation and Innovation Centre UPTTI, Kanpur
  • Incubator Host Institution
    Uttar Pradesh Textile Technology Institute, Kanpur
  • Incubator Address
    Uttar Pradesh Textile Technology Institute 11/208, Souterganj, Parwati Bagla Road Kanpur - 208001
  • State
    Uttar Pradesh
  • City
    Kanpur Nagar

Approved Incentive

Not Available

Year of Establishment2024

Location

State
Uttar Pradesh
Disctrict
Kanpur Nagar
Address
360, Harrisganj, Cantt
Pincode
208004