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The startup’s business model is meticulously designed to empower farmers to transition into organic farming while ensuring they enjoy sustained economic benefits. It begins by offering comprehensive training and awareness programs that equip farmers with the knowledge and skills necessary for successful organic cultivation. These programs cover everything from soil management to pest control, providing farmers with a deep understanding of the benefits and methodologies of organic farming. Once farmers are educated on these practices, the startup provides dedicated handholding and support, particularly for those managing small landholdings. This hands-on approach ensures that even farmers with limited resources receive personalized assistance, enabling a smooth transition from conventional to organic methods. The support includes technical guidance, resource management, and regular follow-ups to address any challenges that may arise during the transition period. To further incentivize the switch to organic farming, the startup commits to purchasing the organic produce at a favorable price, ensuring that farmers receive a premium for their efforts. This guaranteed procurement not only secures a reliable income stream but also reinforces the financial viability of organic practices. Additionally, the startup actively explores and builds the right market for organically and naturally grown food, ensuring that there is robust demand for the produce. An innovative component of the model is the generation of high-quality carbon credits through sustainable practices. These credits are then added to the farmers’ income, creating an extra layer of financial reward. Overall, this holistic business model not only drives the adoption of organic farming but also creates a resilient ecosystem where farmers can thrive economically while contributing to environmental sustainability.

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Entity Type
Private Limited Company
Sectors
Sustainable Farming
Startup Stage
Prototype

Startup Teams

  • 1 Laukesh Singh (Director)
  • 2 Sugreev Singh (Director)

Incubation Details

  • Incubator Name
    Navankur Foundation
  • Incubator Host Institution
    University of Lucknow
  • Incubator Address
    INCUBATION CENTRE, LUCKNOW UNIVERSITY, UNIVERSITY ROAD, LUCKNOW, Lucknow, Uttar Pradesh, India,
  • State
    Uttar Pradesh
  • City
    Lucknow

Approved Incentive

Not Available

Year of Establishment2024

Location

State
Uttar Pradesh
Disctrict
Gautam Buddha Nagar
Address
514, Mahagun Maple, Sector 50, Noida
Pincode
210303