Conventional pads contain toxins & carcinogens that cause rashes, burning, infections & can increase chances of reproductive & cervical cancer. Also, India generates around 3.4 million tonnes of sanitary plastic waste annually, takes 800 years to decompose, and it’s recycling is not feasible due to hygiene hazards, bacterial growth, and the multilayer structure of pads. In the initial days, we will target women in Tier 1 and Tier 2 cities who live fast-paced lives and want a better, safer, and eco-friendly menstrual care option. Our ideal consumer persona would be high-earning women (?50,000 – ?5,00,000 per month) who care about their health and the environment. With our plastic-free pads, we can reduce tonnes of waste generated by conventional sanitary products and help decarbonize the environment. Our solution aligns with key sustainability goals like sustainable and circular production, water pollution mitigation, and waste management alleviation. We also plan to use our profits to support rape survivors, acid attack survivors, and women facing domestic abuse by providing them with financial help, medical aid, and job opportunities. Our goal is to build a startup that not only focuses on menstrual health, but also protects the planet, and empowers women in need.
Show MoreYear of Establishment2025