The startup focuses on creating an environmentally sustainable business by addressing the growing challenges of urbanization, including the lack of green spaces and limited access to eco-friendly gardening solutions. The business concept revolves around offering innovative, user-friendly, and sustainable products to promote urban gardening and a greener lifestyle. At the heart of the business are products like self-watering pots, DIY gardening kits, and fresh produce sourced through sustainable methods. These offerings cater to urban households, where individuals face challenges like time constraints, lack of gardening expertise, and space limitations.The self-watering pots simplify plant care, making it low maintenance, while the DIY kits engage users in an easy and enjoyable gardening experience. Additionally, sustainably sourced fresh produce ensures access to clean, healthy vegetables while promoting eco-friendly practices. The business generates revenue through multiple streams, including e-commerce sales, corporate gifting, and partnerships with retail outlets. This diverse revenue model ensures financial stability and scalability while reaching different customer segments. E-commerce platforms enable direct-to-consumer sales, corporate gifting taps into bulk orders, and retail partnerships expand market reach. The Environmental Innovation Model forms the foundation of the business. By providing sustainable solutions, the startup actively contributes to reducing water wastage, improving air quality, and encouraging urban green spaces. These efforts align with global sustainability goals and empower individuals to adopt eco-conscious practices. What sets the business apart is its focus on innovation, accessibility, and sustainability. The products are designed to be simple yet impactful, addressing specific urban needs while enhancing customer engagement. Moreover, the solutions are scalable and adaptable to future innovations, such as integrating technology for smart gardening.
Show MoreYear of Establishment2022