Bussiness Ideas

Erucanavis Technologies Pvt Ltd, founded by IIT graduates, is behind ArcPlay.ai, which enhances user acquisition for casual games by creating a marketplace of game demos distributed within non-gaming apps. Their unique strategy ties game demo achievements to in-app rewards, encouraging a "play-to-earn" environment and boosting game installations. Since its inception in May 2024. Erucanavis Technologies Pvt Ltd is building ArcPlay.ai: In-App for Discovery of Casual Games Erucanavis Technologies Pvt Ltd is a startup by second-time founder IIT grads who have led high-impact product and tech teams at InMobi Ads and Winzo Games. ArcPlay.ai is solving acquisition of high LTV users for casual games by building the world's most engaging marketplace of game demos by distributing inside non-gaming apps. Their unique insight: connecting game demo achievements with in-app rewards of non-gaming apps can create a play-to earn environment that captivates users to explore beyond the game demo, leading to increased game installations. ArcPlay.ai leverages users game behaviour data to target high LTV users with game titles that they are most likely to engage and install. Founded in May 2024, ArcPlay.ai has already onboarded Josh app (100 Mn+ installs) and secured commitments from 12+ top publishers across the USA, UK, Italy, Poland, and India, totalling over1Bn+installs.

Startup Teams

• 1 Avi Aggarwal (Director)
• 2 ARCHANA AGARWAL (Director)

Incubation Details

• Incubator Name
  Navyug Navachar Foundation
• Incubator Host Institution
  Institute of Engineering and Technology Lucknow
• Incubator Address
  New Mechanical and Chemical Building 3rd Floor IET Lucknow
• State
  Uttar Pradesh
• City
  Lucknow