Bussiness Ideas
Addo redefines local advertising through strategically positioned shop TVs. Real-time ad tracking empowers businesses to optimize campaigns. We foster mutual benefits, giving shop owners a passive income while enhancing local customer experience. Addo is India’s first high-tech outdoor digital marketing platform that combines traditional outdoor advertising with innovative technology to provide measurable and impactful advertising solutions. Our business concept revolves around building a marketplace that connects small vendors who own digital LED screens and hoardings with advertisers looking for flexible, cost-effective, and targeted advertising options. Vendors can list their screens with detailed information such as location, footfall, pricing, slot availability, and content type. On the other hand, advertisers get a user-friendly platform to browse, select, and book ad slots, making the entire process seamless and transparent.
Our commission-sharing model ensures a win-win scenario for both vendors and advertisers. The technology backbone of Addo includes AI-powered digital screens equipped with real-time tracking and audience analytics, providing data such as age, gender, footfall, and engagement. Looking ahead, Addo aims to introduce AI-powered virtual assistants to function as salespeople integrated into digital screens. These assistants will interact with viewers, providing them with product or service information in real time, enhancing audience engagement and making outdoor advertising smarter and more interactive. With innovation, data-driven insights, and future scalability, Addo is set to revolutionize the outdoor advertising industry in India.
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