Bussiness Ideas
VelvetSky Private Limited – Transforming Rural FMCG Distribution
VelvetSky Private Limited, a DPIIT-recognized startup founded in September 2023, is dedicated to redefining rural FMCG distribution by providing kirana shop owners direct access to quality products from leading manufacturers. Our model eliminates intermediaries, ensuring competitive pricing, timely deliveries, and better profit margins for small retailers.
One of the biggest challenges faced by rural retailers is the high dependency on wholesalers, leading to inflated costs and irregular supplies. VelvetSky addresses this issue by implementing a decentralized supply chain model, allowing for small and frequent deliveries. This reduces the financial burden on retailers, helps in better inventory management, and minimizes wastage due to product expiry. Additionally, we offer a 30-day credit period, allowing retailers to generate sales before making payments, improving cash flow and business sustainability.
To streamline operations, we integrate technology-driven solutions, utilizing Zoho Books and CRM for automated financial tracking, real-time order processing, and sales team coordination. These tools provide transparency, reduce operational inefficiencies, and enhance customer experience.
Our product portfolio includes leading brands such as Pushp and Munimji in spices, Dhodal and Manjhi in detergents, and Mars Wrigley in confectionery. Through a structured super stockist and dealer network, we are expanding our reach to make premium FMCG products more accessible across rural markets.
By tackling supply delays, high pricing, and financial constraints, VelvetSky is creating a more efficient, transparent, and inclusive supply chain. Our customer-centric approach and innovative logistics model empower small retailers, foster local economic growth, and contribute to a more sustainable rural retail ecosystem.
Show More
