Our startup addresses the critical challenges faced by rural kirana shops, such as limited access to quality, affordable products and the scarcity of locally-produced goods. We directly connect these shops with nearby producers, promoting homemade items and decentralizing manufacturing. This approach not only reduces costs but also empowers local communities. Problem: Rural kirana shops struggle with a lack of access to diverse and affordable products. The absence of a reliable supply chain and local goods forces them to depend on expensive and often lower-quality alternatives from distant sources. Solution: Our platform bridges the gap between rural kirana shops and local producers. By decentralizing manufacturing and promoting the availability of homemade items, we ensure that these shops have a steady supply of high-quality, affordable products. This not only reduces costs but also supports local economies by keeping the value within the community. Market Opportunity: With millions of rural kirana shops across India, the market potential is enormous. Our model capitalizes on the growing demand for affordable, locally-sourced products, providing a sustainable solution to a widespread problem. Business Model: We generate revenue through a commission-based model, charging a small percentage on each transaction between shops and producers. This ensures scalability while keeping costs low for our partners. Impact: By empowering local producers and providing rural kirana shops with better access to quality goods, we are fostering economic growth and sustainability in underserved areas.
Show MoreYear of Establishment2023