Our startup addresses the critical challenges faced by rural kirana shops, such as limited access to quality, affordable products and the scarcity of locally-produced goods. We directly connect these shops with nearby producers, promoting homemade items and decentralizing manufacturing. This approach not only reduces costs but also empowers local communities. Problem: Rural kirana shops struggle with a lack of access to diverse and affordable products. The absence of a reliable supply chain and local goods forces them to depend on expensive and often lower-quality alternatives from distant sources. Solution: Our platform bridges the gap between rural kirana shops and local producers. By decentralizing manufacturing and promoting the availability of homemade items, we ensure that these shops have a steady supply of high-quality, affordable products. This not only reduces costs but also supports local economies by keeping the value within the community. Market Opportunity: With millions of rural kirana shops across India, the market potential is enormous. Our model capitalizes on the growing demand for affordable, locally-sourced products, providing a sustainable solution to a widespread problem. Business Model: We generate revenue through a commission-based model, charging a small percentage on each transaction between shops and producers. This ensures scalability while keeping costs low for our partners. Impact: By empowering local producers and providing rural kirana shops with better access to quality goods, we are fostering economic growth and sustainability in underserved areas.
Private Limited Company
Integrated Communication Services
Ideation
NA
Year of Establishment: 2023