BBB HYPERLOCAL PRIVATE LIMITED operates under the brand name **Cropico**, a B2B agritech startup that aims to revolutionize the supply chain for semi-perishable produce such as onions, potatoes, and garlic. The startup’s primary mission is to bridge the gap between farmers and Arhatiyas (wholesalers) by creating a direct procurement model that eliminates the need for intermediaries like commission agents. This model not only benefits the farmers by offering them better prices for their produce but also provides Arhatiyas with high-quality inventory at a more cost-effective rate. A. Problem in the Existing Supply Chain Traditionally, the procurement process for semi-perishable goods involves multiple middlemen, including commission agents, who charge hefty fees and contribute to inefficiencies within the supply chain. Farmers often do not receive fair prices for their produce, while Arhatiyas are burdened with fluctuating costs, unreliable supply, and varying quality. This system is plagued by inefficiencies that lead to higher wastage, spoilage, and increased costs for both farmers and Arhatiyas. B. Cropico’s Direct Procurement Model Cropico introduces a direct procurement model that simplifies and streamlines the entire supply chain. By connecting farmers in producing states directly with Arhatiyas in non-producing states, Cropico eliminates commission agents, reducing unnecessary costs and delays. This approach ensures that farmers receive fair market prices for their produce while giving Arhatiyas access to a reliable source of high-quality goods at competitive prices. C. Value Proposition for Farmers For farmers, Cropico provides an opportunity to sell their produce directly to Arhatiyas without having to go through multiple middlemen. By cutting out the intermediaries, farmers can secure better prices for their goods. Additionally, Cropico offers logistical support, ensuring timely pickup and delivery of produce, and reducing the risk of spoilage during transit. This direct connection also gives farmers greater visibility into market demand, allowing them to plan their harvests more effectively. D. Value Proposition for Arhatiyas For Arhatiyas, Cropico provides a seamless procurement process with assured quality and competitive pricing. The platform guarantees a steady supply of semi-perishable produce, eliminating the volatility often associated with relying on multiple agents. Moreover, Cropico’s transparent process enables Arhatiyas to track the quality and origin of their inventory, helping them meet the specific demands of their customers. The startup’s partnerships with logistics providers ensure that the produce is delivered fresh and on time, minimizing the risk of spoilage. E. Innovative Supply Chain Model Cropico’s innovation lies in its ability to transform a fragmented and inefficient supply chain into a streamlined, technology-driven system. By leveraging data and analytics, the startup can predict demand, optimize delivery routes, and ensure that produce reaches its destination with minimal delays. The startup also partners with financial institutions to provide credit lines to Arhatiyas, easing their cash flow constraints and allowing them to purchase larger volumes of produce. F. Scaling and Future Growth As Cropico continues to expand, it plans to scale its operations across India, targeting major agricultural hubs and markets. The startup aims to build procurement warehouses in producing states, further improving its supply chain efficiency. By expanding its farmer network and forming strategic partnerships with logistics providers and financial institutions, Cropico is poised to capture a significant share of the semi-perishable produce market in India. In summary, Cropico’s business model offers a win-win solution for both farmers and Arhatiyas by simplifying the procurement process, ensuring reliable supply, reducing costs, and improving the overall efficiency of the semi-perishable supply chain. With its innovative approach and strong market potential, Cropico is well-positioned to significantly impact India’s agricultural sector.
Private Limited Company
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Year of Establishment: 2023