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With the Sustainable Development Goals adopted by the United Nations, there has been a large thrust on plant-based food and pet food products on a global scale. The SDG’s we are focused on are: SDG 12 – Responsible production and consumption SDG 13 – Climate Action Leads to SDG 2 – Zero Hunger Resulting in SDG 3 – Good health & Well Being Which results in the remaining goals being met as an effect of addressing SDG 12 & 13. Both the SDG’s are related and have mutual cause and effect. Responsible consumption can lead to better response to climate change leading to overall healing of the planet and its various life forms. In order to address these two SDG’s we at FlavingredProducts have started this journey to do our bit towards overall wellbeing of the Planet earth. FlavingredProducts is an IP driven enterprise. FlavingredProducts has identified Plant based diet as the key to achieving climate action and these products so developed and marketed are targeted towards Humans and pet foods. While the market for plant-based food products has been served by the likes of Impossible Foods, Beyond Meats who pioneered the industry, there has been a huge reversal in the acceptance of these products on account of too much clutter on the labels and these products being ultra processed. While the industry has being taking its efforts to counter this, we at FlavingredProducts feel the need to be honest to ourselves and our consumers with what’s being served on their plates. We have identified an opportunity to present delectable, tastier and healthier plant-based food options which are not only clean label but also minimally processed. We have developed plant-based chicken, liver (both goat & chicken), plant based dairy, plant based eggs, while our pet food and seafood is at prototyping stage. Our products are devoid of key allergens like Soy and Gluten. Our milk is made with 4 primary processed ingredients with two step standard process, our boiled eggs are made with 2 ingredients with single stage process for each yolk & egg white. Fried eggs are made with ingredients with primary processing. With innovating at the ingredient stage we expect to get global patents for our Liver, Dairy & Eggs. While the innovations are happening at the product levels, we have backward integrated and started developing ingredients and systems for our captive consumption and for the plant-based community at large. Our eggs and milk are made with more than 60% ingredients developed, standardized, and produced in-house. This also works as our Moat which gives us enough space to continue innovating and delivering products at comparative cost with the leaders in the industry. About Us: With an emphasis on IP and technology, FlavingredProducts is trying to build up on the skills and strengths of the founders and the mentors who have been with the founders at different stages of their lives. Founded in 2021 by Rituja Upadhyay and Vinnay Upadhyay, the company is heading towards the vision the founders had. With the Sustainable Development Goals adopted by the United Nations, there has been a large thrust on plant-based food and pet food products on a global scale. The SDG’s we are focused on are: SDG 12 – Responsible production and consumption SDG 13 – Climate Action Leads to SDG 2 – Zero Hunger Resulting in SDG 3 – Good health & Well Being Which results in the remaining goals being met as an effect of addressing SDG 12 & 13. Both the SDG’s are related and have mutual cause and effect. Responsible consumption can lead to better response to climate change leading to overall healing of the planet and its various life forms. In order to address these two SDG’s we at FlavingredProducts have started this journey to do our bit towards overall wellbeing of the Planet earth. FlavingredProducts is an IP driven enterprise. FlavingredProducts has identified Plant based diet as the key to achieving climate action and these products so developed and marketed are targeted towards Humans and pet foods. While the market for plant-based food products has been served by the likes of Impossible Foods, Beyond Meats who pioneered the industry, there has been a huge reversal in the acceptance of these products on account of too much clutter on the labels and these products being ultra processed. While the industry has being taking its efforts to counter this, we at FlavingredProducts feel the need to be honest to ourselves and our consumers with what’s being served on their plates. We have identified an opportunity to present delectable, tastier and healthier plant-based food options which are not only clean label but also minimally processed. We have developed plant-based chicken, liver (both goat & chicken), plant based dairy, plant based eggs, while our pet food and seafood is at prototyping stage. Our products are devoid of key allergens like Soy and Gluten. Our milk is made with 4 primary processed ingredients with two step standard process, our boiled eggs are made with 2 ingredients with single stage process for each yolk & egg white. Fried eggs are made with ingredients with primary processing. With innovating at the ingredient stage we expect to get global patents for our Liver, Dairy & Eggs. While the innovations are happening at the product levels, we have backward integrated and started developing ingredients and systems for our captive consumption and for the plant-based community at large. Our eggs and milk are made with more than 60% ingredients developed, standardized, and produced in-house. This also works as our Moat which gives us enough space to continue innovating and delivering products at comparative cost with the leaders in the industry. About Us: With an emphasis on IP and technology, FlavingredProducts is trying to build up on the skills and strengths of the founders and the mentors who have been with the founders at different stages of their lives. Founded in 2021 by Rituja Upadhyay and Vinnay Upadhyay, the company is heading towards the vision the founders had. Design and developed plant based alternatives using clean label ingredients which are minimally processed to make products which mimic animal proteins in nutrition and organoleptic properties Our products are Plant based milk used different ingredients like legumes lentils and nut to make plant based milk the product is functionally versatile like cow milk to make tea coffee smoothies milkshakes ice cream mithais and beverages Plant based egg designed the product to replicate egg without any cholesterol the product contains 675gm protein per egg which is 15 percent higher than chicken egg The product is available through B2B model with collaboration with HORECA QSR and B2B food manufacturing companies making ice creams sweets and beverages

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Entity Type
Private Limited Company
Sectors
Food Processing
Startup Stage
Early Traction

Startup Teams

  • 1 Dr Rituja Upadhyay (Founder)
  • 2 Vinnay Upadhyay (Founder)

Incubation Details

  • Incubator Name
    IIM Lucknow Enterprise Incubation Centre
  • Incubator Host Institution
    IIM Lucknow
  • Incubator Address
    IIM Lucknow, Noida Campus, B1, Institutional Area, Sector 62
  • State
    Uttar Pradesh
  • City
    Gautam Buddha Nagar

Approved Incentive

Not Available

Year of Establishment2021

Location

State
Uttar Pradesh
Disctrict
Ghaziabad
Address
C810 Princess Park Ahimsa Khand Indirapuram Ghaziabad
Pincode
201014